Following in Angela and Karine’s footsteps, the third installment of Summa’s five keys to government relations success is all about sticking to your script–a feat easily said and more difficultly carried out.

Whether you’re a regulated industry, an NGO, industry association or independent business, you inevitably have more than a couple issues you’d care to discuss with decision-makers. When you land the opportunity to make your case,  it’s an exercise in self-discipline to stay focused and on-message.

Stakeholders with one or two focussed and considered priorities will find more success and see quicker results than those who sit down with a laundry list of grievances, concerns and requests. Those who refine their ask to a concise, relevant and effective message tend to gain even more traction.

Resisting the urge to throw all your issues on the table in the first meeting and to refine a tight message around identified priorities is an important element to professional government relations.

Message discipline and clarity breed success. Be clear in your communications, use plain language and ask for exactly what you want.

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