October 19th, 2009
by Karine Cousineau
Over the years, Summa has provided clients with all kinds of advice about how to get heard in Ottawa—in a nutshell, our success has been providing businesses, NGOs and other organizations with the right strategy to deliver their message with the urgency and savvy required to compel action.
Recently, we challenged ourselves to come up with just five key elements to government relations success. Over the coming days we’ll share these tips in the hopes that they might strengthen your own efforts.
Key #1: You are your own best advocate.
Nobody delivers your message like you can. Credibility and authenticity matter; strategic counsel and professional advice can give you the edge, but you’re the only one who should speak on behalf of your organization.
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